rebelracewriter Posted August 31, 2012 Report Share Posted August 31, 2012 NHRA Names Mello Yello Sponsor of 2013 NHRA Drag Racing Series and Announces Schedule On Wednesday, August 29, NHRA announced that Coca-Cola has extended its relationship with the world's largest motorsports sanctioning body and will continue as title sponsor of NHRA's premier series through 2018. In 2013, Mello Yello, the company's popular citrus-flavored soft drink brand will be the series title sponsor: The NHRA Mello Yello Drag Racing Series. The announcement came when Sharon Byers, senior vice president of sports and entertainment marketing partnerships at The Coca-Cola Company, and NHRA President Tom Compton joined in downtown Indianapolis at Monument Circle on the eve of the start of the Mac Tools U.S. Nationals presented by Auto Plus. NHRA has helped deliver growth for multiple brands in a decade-long partnership with Coca-Cola. Full Throttle Energy Drink has been the lead brand on NHRA's signature series for the last four seasons. The schedule for the 2013 NHRA Mello Yello Drag Racing Series has been released as well. The series will start February 14-17 in Pomona, CA. Your very own Royal Purple Raceway is sixth on the list. The 26th O'Reilly Auto Parts NHRA Spring Nationals will be April 26-28, 2013. Renewals for season ticket holders are currently open until Monday, October 15, 2012! After that tickets will go on sale to the public on Tuesday, October 30th. Link to comment Share on other sites More sharing options...
ProTree Posted September 2, 2012 Report Share Posted September 2, 2012 understand the push to market mello yello to compete with mountain dew,but drag racing and going full throttle go hand in hand Link to comment Share on other sites More sharing options...
Recommended Posts
Archived
This topic is now archived and is closed to further replies.