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F1 United States hires two Austin-based PR firms

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Formula 1 United States Selects Agencies of Record - Exopolis to Lead Advertising, Hahn, Texas to Manage Public Relations


AUSTIN, Texas February 17, 2011 Formula 1 United States has hired two Austin-based agencies to complete its advertising and public relations team. Exopolis, known nationally for its ability to bring technology, strategy and creativity together in a fresh, forward-thinking way will serve as the advertising agency of record. The companys focus will be on developing the creative design, brand identity and marketing and advertising collateral for the United States Grand Prix and its venue located in Austin, Texas.


Hahn, Texas, a 36-year old communications firm with offices in Austin, San Antonio and Corpus Christi joins the team to provide media relations, social media and special event support. The firm has strong ties to the Texas media market and has supported the Austin Marathon, the citys only national-level sporting event, for its entire 20-year history. In 2008, it created a unique collaboration with the consulting firm Cultural Strategies to extend its reach into the fast-growing Latino market.


These firms impressed us with their creative energy and outreach capabilities, said Sandy West, Vice President of Corporate Affairs. We are creating a world-class business and entertainment destination, so we selected agencies willing to bring their full commitment and a collaborative spirit to that vision. I am pleased to say that after just a few days, the two are already working as a team and firing together on all cylinders.


Expolis is led by Matt Hovis, CEO and COO. The firm has offices in Los Angeles, Austin and New York. Clients include Rhapsody, Apple, Coca-Cola, Nokia, Disney, Bossa Nova Superfruit Beverages, Microsoft, Nickelodeon, History Channel, IFC, HBO/Cinemax, Nike, JCPenney, Universal Pictures and more.


Jeff Hahn is Principal of Hahn, Texas. The firm supports public relations functions on a statewide and national level for The Texas Department of Agriculture Wine Marketing program, the LiveStrong Austin Marathon, Lower Colorado River Authority, State Farm Insurance, BuildASign.com, Catellus, Whole Foods Market, Thomas Properties Group, Texas A&M University, The University of Texas, Texas Gas Service, the Central Texas Regional Mobility Authority and the cities of Garland and San Marcos, Texas.




About Formula 1 United States

Slated to host its first event in 2012, the much-anticipated Grand Prix center will provide a fully-

integrated architectural and entertainment experience for both event participants and visitors. The surrounding landscape of the 3.4-mile circuit allows for maximum elevation changes and a combination of 20 turns. Drivers and fans will have the opportunity to enjoy views of the scenic hill country at this state-of-the-art facility that will hold 120,000 fans. The conceptual master plan features additional visitor attractions including a proposed driving/riding experience and seminar building, motorsports driving club, kart track and welcome center. Founding partners include Full Throttle Productions, Prophet Capital Management and McCombs Partners.


About Formula 1 Racing

Formula 1 is considered the most technologically advanced sporting event in the world. It is the most viewed sport in the world (on a yearly basis) and ranks among the top three most prestigious sporting events, along with the Olympics and Soccers FIFA World Cup. Its worldwide following attracts more than 520 million viewers in 187 countries - making it the most-watched annual television sport in the world.

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