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Media Contact: Mike Perry








Media Contact: Ellen Watts














NORWALK, Ohio (October 31, 2007) – Live Nation Motor Sports, promoters and producers of the International Hot Rod Association announced today the two-phase rollout of the new series’ web sites: NitroJam.com, StreetWarriorz.com, ThunderJam.com, ProAm.ihracom, and SuperSeries.ihracom. The new and improved sites will be fan and competitor friendly sites, with much improved navigation, and they are set to rollout with phase one on November 2, 2007.




Currently IHRA.com features content for the five series sanctioned by IHRA; Knoll-Gas Nitro Jam, O’Reilly Auto Parts Thunder Jam, Kumho Street Warriorz, Mr. Gasket ProAm, and Summit Super Series. The first phase will be the creation of the new Knoll-Gas Nitro Jam series web site, NitroJam.com. The remaining four series will remain on IHRA.com until early January of 2008 when phase two is complete. The transformation and separation of each series into its own series web site will allow for easier fan and competitor navigation. The web sites will be able to dedicate full attention to each series’ sponsors, points, results, news, and event specific details that each series properly deserves. Though each series will have its own URL, navigation between each series will be readily available from each site.




“We are extremely excited about the new site(s). The goal is to not only make our sites the information hub for drag racers, fans and sponsors, but to offer an interactive experience as well. With five series under the Norwalk properties umbrella, we have a lot of information to share and stories to tell; it is too much to house all in one site. The individual sites will allow people to navigate more easily and allow us to feature more pertinent news, stories, promotions and sponsors,” said Ellen Watts, Marketing Manager for the Nitro Jam series.




For questions and feedback, please contact webmaster@ihra.com.




About IHRA


Headquartered in Norwalk, Ohio, the International Hot Rod Association (IHRA), a division of Live Nation, promotes professional, semi-professional and local level racing opportunities for drivers at all levels. The $19.5 million Knoll-Gas Nitro Jam™ Drag Racing Series is an 11-event North American professional drag racing circuit. In 2008, the series will be comprised of eight events in major cities throughout the United States and three in Canada. The Summit Racing Equipment Pro-Am Championship presented by Mr. Gasket consists of competition at national events and 40 events in six regional divisions, while IHRA’s Summit SuperSeries is conducted nearly every weekend at over 70 IHRA-sanctioned tracks. Providing a safe environment to develop future stars, IHRA offers the Junior Dragster Racing Series for youths ages 8-17. Stand-alone events include Live Nation’s entertainment-filled “Thunder Jam” shows and the street legal racing and lifestyle event series Kumho Street Warriorz.




About Live Nation


Live Nation is one of the world's largest diversified promoters and producers of, venue operators and sponsorship/advertising for, live entertainment events including music concerts, theatrical performances, and specialized motor sports events. Live Nation owns, operates or has booking rights for 150 venues worldwide including 107 domestic and 43 international venue sites. In 2005, promoted and/or produced over 28,500 events with attendance at venues exceeding 61 million persons.



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