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Dirt Racing Marketing, Sponsorship, P.R.

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November 7, 2004



Dirt Racing Marketing, Sponsorship P.R. Advice Offered


Smithville, OH --- A dirt Late Model oriented website has begun a multi-part series of articles with industry-insiders on the trials, tribulations and methods of team marketing and public relations. The series of articles, entitled DLM Marketing: The Search For Sponsorship, which already has five installments posted, encompasses all aspects of dirt marketing and sponsorship with a variety of industry marketing and promotional professionals with additional installments with soon to be posted with additional industry professionals. The series of articles appears on Dirt America Online presented by GottaRace.com located at: www.DirtAmericaOnline.com


“It’s the time of year when race teams begin to look ahead for sponsorship opportunities for next season,” stated Doc Lehman, editor and owner of Dirt America Online presented by GottaRace.com. “So what we thought we would do is canvass the industry and get some opinions, advice and guidance that we could share with drivers and teams who may not be fully informed on the in’s and out’s and do’s and don’t’s of attaining sponsorship support, whether it’s a local, regional or national team and program. What we are trying to do, in a nutshell, is offer interested and inquiring drivers and teams a ‘seminar’ of sorts, online, for free.”


“No one has all the answers or can explain everything that does or does not work, but the professionals we have spoken with and the others who we will be getting to have important information and advice and unique perspectives that they are graciously willing to share with the readers at Dirt America Online. We just posted the fifth installment late Saturday evening and there will be several more installments over the next couple weeks, in addition to our ‘regular’ original articles, news stories and interviews.”


Dirt America Online.com presented by GottaRace.com will be celebrating its fourth year of operation on November 30, 2004. Visit Dirt America Online.com presented by Gottarace.com at: http://www.DirtAmericaOnline.com



-Prepared by Lehman Motorsports Services

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