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ARTS January News Release


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ALLSTAR RACE TRUCK SERIES ANNOUNCES RELEASE OF 2003 RULE BOOK AND NEW

BRANDING CAMPAIGN AND WEB SITE

 

AllStar Race Truck Series, LLC is pleased to announce its new web site and

application center at www.allstarracetrucks.com. The new site, powered by

teamDP.com technologies, will be rolled out in two phases. The first phase

(available now) will present the new logo, rule book, links to national

sponsors, and a link to the archived race results from the former

americanracetrucks.com. The full site is expected to be released by mid

January. The completed site will permit regional leadership to enter race

results and other race information directly so competitors can access

current points standings, schedule changes, competitor statistics and

photographs, race statistics, driving directions, and general track

information.

 

Derrick B. Stark, Director of Finance and Administration stated, "Our web

presence and use of technology is what separates AllStar Race Truck Series

from otherwise comparable series; a competitor in Texas can check up on a

competitor in New Jersey and feel like they are competing for the same prize

even though they have never met. Additionally, a sponsor is reaching a much

larger target market."

 

The web site will also permit fans to e-mail competitors and sponsors.

 

AllStar Race Truck Series is an affordable racing series with 4 regions

throughout the United States. For more information, call 888.674.7485 or

e-mail national@artsracing.net.

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