NickHolt Posted November 15, 2010 Report Share Posted November 15, 2010 Houston Raceway Park in Baytown will officially become Royal Purple Raceway on January 1, 2011. Sounds like someone landed a pretty decent sponsorship package! The dirt oval will be known as The Speedway at Royal Purple Raceway. Here is a portion of their release: =========================================== 2011 will signal a new chapter for Houston Raceway Park as we will officially change our name to Royal Purple Raceway beginning January 1st! While our name and logo will change, our dedicated team members and staff remain committed to providing our race fans the highest level of customer service and Championship caliber motorsports events during each and every race weekend. The Speedway at Royal Purple Raceway season launches with the Innaugural USMTS Texas Spring Nationals, February 17-19, for three action packed nights of Modified racing. The following weekend marks the return of the “greatest show on dirt,” with the World of Outlaws Sprint Cars Series Texas Shootout, Saturday, February 26. The American Sprint Car Series Gulf South Region will make four stops on the high banked oval April 16, June 18, August 20, and September 17. The USMTS will once again close the 2011 dirt racing season with the 5th Annual USMTS Texas Winter Nationals, November 17-19. Link to comment Share on other sites More sharing options...
CC57 Posted November 15, 2010 Report Share Posted November 15, 2010 So I wonder, is the track going to bring back their weekly series or just the traveling series? Link to comment Share on other sites More sharing options...
KISS_Racing Posted November 15, 2010 Report Share Posted November 15, 2010 Nick, There is alot more to this story... On two different occasions in drag racing history in San Antonio have tracks missed an incredible opportunity. One of which was Alamo when Billy Myer looked at it. All I can say is these are not the times to be getting greedy... Congrats to HRP... Link to comment Share on other sites More sharing options...
legfixr Posted November 15, 2010 Report Share Posted November 15, 2010 Maybe Prince can perform at opening day... unless they get rained out. lol. JUST KIDDING, REALLY GOOD IN TODAYS ECONOMY THAT CORPORATIONS ARE SUPPORTING RACING. And that stuff is really good and sticky, I use it. Link to comment Share on other sites More sharing options...
firemdk Posted November 15, 2010 Report Share Posted November 15, 2010 it's not a sponsorship deal from what I understand, Royal Purple purchased the facility Link to comment Share on other sites More sharing options...
rebelracewriter Posted November 15, 2010 Report Share Posted November 15, 2010 it's not a sponsorship deal from what I understand, Royal Purple purchased the facility WOW.....can't believe the Angel's would sell it...... Link to comment Share on other sites More sharing options...
KISS_Racing Posted November 15, 2010 Report Share Posted November 15, 2010 Interesting... All published articles I read said sponsorship... Inside source I talked to at other track said it was sponsorship? Link to comment Share on other sites More sharing options...
1-Crew Posted November 16, 2010 Report Share Posted November 16, 2010 The question really is what do you get for the dollar. Is it the name, the fans, the drivers and the associated businesses (what would be called "good will" as part of a business purchase). Do you get the infrastructure - buildings, grandstands, lights, scoreboard (what would be called "assets). What about the land the facility sits on, is that a lease (as is all too common). A sponsorship could very well be as good as a purchase since they would both include "goodwill". The infrastructure may be a small percentage of that and the land a moot point if it is a lease.. Link to comment Share on other sites More sharing options...
ProTree Posted November 16, 2010 Report Share Posted November 16, 2010 partnership between HRP and RP was announced way back on aug 17th Link to comment Share on other sites More sharing options...
ShortTrackFan Posted November 16, 2010 Report Share Posted November 16, 2010 Congratulations to HRP, I've tried to do the same for several years w/o success. Link to comment Share on other sites More sharing options...
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