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Houston Raceway Park to be renamed to Royal Purple Raceway


NickHolt

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Houston Raceway Park in Baytown will officially become Royal Purple Raceway on January 1, 2011. Sounds like someone landed a pretty decent sponsorship package! The dirt oval will be known as The Speedway at Royal Purple Raceway.

 

Here is a portion of their release:

 

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2011 will signal a new chapter for Houston Raceway Park as we will officially change our name to Royal Purple Raceway beginning January 1st! While our name and logo will change, our dedicated team members and staff remain committed to providing our race fans the highest level of customer service and Championship caliber motorsports events during each and every race weekend.

 

The Speedway at Royal Purple Raceway season launches with the Innaugural USMTS Texas Spring Nationals, February 17-19, for three action packed nights of Modified racing. The following weekend marks the return of the “greatest show on dirt,” with the World of Outlaws Sprint Cars Series Texas Shootout, Saturday, February 26. The American Sprint Car Series Gulf South Region will make four stops on the high banked oval April 16, June 18, August 20, and September 17. The USMTS will once again close the 2011 dirt racing season with the 5th Annual USMTS Texas Winter Nationals, November 17-19.

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Nick,

 

There is alot more to this story... On two different occasions in drag racing history in San Antonio have tracks missed an incredible opportunity. One of which was Alamo when Billy Myer looked at it. All I can say is these are not the times to be getting greedy...

 

Congrats to HRP...

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Maybe Prince can perform at opening day... unless they get rained out. lol. JUST KIDDING, REALLY GOOD IN TODAYS ECONOMY THAT CORPORATIONS ARE SUPPORTING RACING. And that stuff is really good and sticky, I use it.

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The question really is what do you get for the dollar. Is it the name, the fans, the drivers and the associated businesses (what would be called "good will" as part of a business purchase). Do you get the infrastructure - buildings, grandstands, lights, scoreboard (what would be called "assets). What about the land the facility sits on, is that a lease (as is all too common).

 

A sponsorship could very well be as good as a purchase since they would both include "goodwill". The infrastructure may be a small percentage of that and the land a moot point if it is a lease..

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