Jump to content

Article about TV ratings.


txtom

Recommended Posts

This was posted on Speed51:

 

ARCA Racing Series, SPEED Post Record Ratings in 2010

 

ARCA - 11/9/10

 

The ARCA Racing Series presented by RE/MAX and Menards has delivered its largest audience in SPEED network history in 2010.

A total average of 461,000 viewers per race tuned in during the initial airings over the 10 races on SPEED. Additional re-airings reveal that the cumulative total for the year added up to a record 9,268,800 viewers overall. The 2010 season also marked the fourth consecutive season of growth for ARCA on SPEED, up 37 percent from the 2009 average of 336,000 viewers per race during initial airings

 

Alright, I'll beat you to it: yeah only a half million. But in a time when na$car is losing viewership, the little brother league ARCA is gaining.

Wonder what causes that?

Could it be a big variety of tracks, from 1/4 mile up to the Superspeedways? (Don't forget the dirt tracks.) No race longer than a couple hours? Significantly less money to run the series?

Naw, couldn't be any of that............................

Link to comment
Share on other sites

ARCA is short track racers on tv! No telepromters, no makeup, no billion dollar setups. Just some good ole boys (and girls) with some good equipment having fun. Thats what made stockcar racing.

Link to comment
Share on other sites

I've said it before and I'll say it again. It ain't about the racing anymore, it's about the MONEY!!! I took (3) race virgins to TMS this past weekend. We arrived at the track "early" Sunday morning so they could take in the sights & sounds of what I expected to be a great race day. At day's end after relaxing in the camping area with friends as we waited for traffic to die down, I asked them what they thought about the day's activities and their comment was, It was "cool" to actually see a race live, but they really enjoyed the "midway" with the drivers souvenier trailers and displays & booths and the people watching more than anything. They commented that the race itself was alright, but the restarts and watching the pit crews do their jobs so quickly was a bigger rush and that the Jeff & Jeff show was "a hoot" to watch. One of my guests asked "Why is that #88 guy so popular and he hasn't done anything but ride around in the back with the other "slow cars"??? I had to laugh and tried to explain what the deal was regarding the beloved #88. One comment was " For the money he's making, you think he would be doing better". I had to laugh again. Overall a geat trip, planning on the first night race in April, if for nothing else to say I was there!!! Lenny66 B)

Link to comment
Share on other sites

Leonard,

 

It's always interesting to "see" things from a new fan's perspective. Thanks for sharing their thoughts with us. I try to do the same thing with new THR fans. It's amazing how differently they see things compared to our "seasoned" fans.

Link to comment
Share on other sites

I had someone ask about jr and where he was in points..I said 19th I think....they said out of how many registered drivers? I said 84 I think....They said ..."oh I thought he sucked?".......

 

another note...I've noticed when trying to attract a fan to racing, the hardest part is that they dont have a connection with anydriver...In football or any other sport we mostly root for the home team...whose the home team in racing?

 

I watched some arca this year cause i saw it on speed so I watched

I know lots of people who are not big fans tell me they will watch racing when they are flipping thru the channels on sunday and happen to come across it....With it being on espn2 or wherever it is no one flips thru espn2. go back to brodcast channels....espn2 is for curling, water polo and maybe professional underwater basket weaving

Link to comment
Share on other sites

Leonard,

 

It's always interesting to "see" things from a new fan's perspective. Thanks for sharing their thoughts with us. I try to do the same thing with new THR fans. It's amazing how differently they see things compared to our "seasoned" fans.

 

Deb, It was indeed an interesting trip and the feedback was good. My guests asked alot of questions about racing and I explained to the best of my ability and overall I think it was a great opportunity to expose some "newbies" to the racing experience. It was 2 gals and 1 guy that accompanied me to the race. Joey Logano picked up a new fan out of our group. They purchased some TMS T-shirts and various goodies and enjoyed the after party on the campgrounds with my other buds. I told them even if they don't go to another race, they can say that they have been to a Cup Race and pass that on to their friends. One of the best compliments they payed to me was that how easy it was to talk to the other fans even if you didn't know who they were. That " I told them, is what makes Racing Fans different from any other fans, we don't mind talking to anyone". Lenny66 B)

Link to comment
Share on other sites

my kiddo loves racing...that being said, she absolutely WILL NOT watch nascar on tv, and after her first trip to TMS last year, she has no desire to return...

THAT being said, she WILL NOT miss a local track race and she loves watching ARCA and WoO on tv with me....

kinda says something when the next generation has no interest in nascar, huh?

personally, i'm really glad to hear that ARCA is doing so well....maybe it will stay around and show nascar what racing is really all about!

Link to comment
Share on other sites

Yes yes yes(insert evil laugh here)....Kill the evil nascar( start playing darth vaders enteance music).Death to all nascar and all slightly related companies and affiliations that associate with them...the fans must abandon nascar and come strictly to our way of thinking and only appreciate short tracks because if they like something besides what we say is good they are the devil and must be destroyed.(evil laugh again).

 

Back to the original idea of the thread..GREAT JOB ARCA!

Link to comment
Share on other sites

TMS Release.....

 

TEXAS-SIZED DRAMA DURING AAA TEXAS 500 WEEKEND BOLSTERS CHASE TV RATINGS

 

 

 

AAA Texas 500 Second-Highest Rated Chase For The Sprint Cup Race In 2010

O’Reilly Auto Parts Challenge And WinStar World Casino 350k Earn Moderate Increase In Ratings As Well

 

 

FORT WORTH, Texas (November 10, 2010) – A fight on the backstretch between two Chase contenders, the reigning four-time Sprint Cup Series champion’s pit crew in disarray, a late-race, side-by-side battle for the AAA Texas 500 win and Denny Hamlin’s Texas season sweep that allowed him to overtake Jimmie Johnson for the championship lead translated into ESPN’s second-highest rated Chase race this season.

 

In addition to the Texas-sized drama, the AAA Texas 500 established a track record for most lead changes in a Sprint Cup Series race with 33 and the combination resulted in a final national household coverage rating of 3.4, according to the Nielsen Company. The race averaged 4,845,820 viewers, according to Nielsen.

 

The AAA Texas 500 only trailed Talladega’s Chase race on Oct. 31 that earned a final national household coverage rating of 3.6.

 

“Texas once again proved to be a game-changer in the Chase and with all the added drama it proved there are ‘No Limits’ at ‘The Great American Speedway!’” Texas Motor Speedway President Eddie Gossage said. “History has shown the Chase always swings at Texas and the fans tuned in and obviously weren’t disappointed in what they saw.”

 

Last year’s AAA Texas 500, which aired on ABC, earned a 3.7 rating.

 

Brad Keselowski’s championship-clinching performance and Carl Edward’s battle with Kyle Busch in a green/white-checkered finish for the victory in Saturday’s O’Reilly Auto Parts Challenge Nationwide Series race on ESPN2 translated into a 1.1 rating. That was slightly up from last year’s 0.9 race, which also aired on ESPN2.

 

The WinStar World Casino 350k Camping World Truck Series race on SPEED also witnessed an increase in television ratings. Kyle Busch’s second consecutive win in the WinStar World Casino 350k translated into a six percent increase from last year’s race. The event posted a rating of 0.73, up from last year’s 0.69.

Link to comment
Share on other sites

Archived

This topic is now archived and is closed to further replies.

  • advertisement_alt
  • advertisement_alt
  • advertisement_alt


×
×
  • Create New...