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Cowtown Challenge back at Cowtown Speedway

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Big $$ Cowtown Challenges Renewed For 600's, Limited Mods & Now Bombers


by Darin Short


Kennedale, TX (April 5, 2010) - After the success of the 2009 Cowtown Challenge for the Winged 600's and Limited Modifieds at Cowtown Speedway, the program continues in 2010 for the Winged 600’s, Limited Modifieds and now, Bomber divisions.


The track has put up the extra money to the purse, and there is no entry fee for drivers raising $100 or more in sponsor money (see your classes Challenge page for details) or additional pit pass money required for the night. Those three nights are now going to be renamed the (Your Division Name Here) Cowtown Challenge, and here’s the format:


-Cowtown Speedway is putting up $1000 to win, $500 for second, on top of the weekly track purse, down to $50 for 24th. So, Cowtown Speedway is adding $1500 to your weekly purse. (Note: that means 3rd place in the feature will pay what 1st place does weekly, 4th place will pay what 2nd normally does, and so on; down to $50 to start.)

- Just as in 2009, in addition to building and pitching this program, DarinShort.com will donate the production hours to each division’s special night to give it the same bang that the 2009 Challenge specials and Bomber 2X, 3X, 4X Night received.

-In return, we would like your group to find sponsors for an additional cash bonus for your division that night, called the Cowtown Challenge Bonus.


Here's how the Cowtown Challenge Bonus will work:


-If you are qualified to start in the front row of the feature race, the pole sitter will be given the option to start the feature in 24th. If they accept the Challenge and come back to win the feature, they will win ALL of the sponsor money gathered by your group. If they don't accept the challenge, then the option goes to the front row outside starter with the same format. (We will run a 4-lap dash with the heat winners, by draw, to determine the front row starters.) However, if a driver accepting the Challenge does not win the feature (or if no one takes the Challenge), the sponsor money will be divided up between the top 10 finishers in the feature race that night. So, ALL of the money will be paid out one way or the other.


-For example, if your group collects $1500, and if you take the Challenge and come through the field and win (features will each be 25 laps), that driver will collect a total of $2,500 to win! Or, let’s say your group collects $2000 and no one takes the Challenge, the winner will take home $1200! ($2000 divided between the top 10=$200 each, plus $1000 to win=$1200.)


-Any driver not bringing at least $100 in sponsor money to the track the night of their Challenge race must pay a $50 entry fee and that money does not go to the Challenge Bonus, so you are urged to participate in the program!


And there’s a catch, and yet an opportunity:


This structure is set up for the long-term, so it can grow. Your class must collect at least $1,000 in sponsor money, total; and then your class will have the same special guaranteed on the 2011 race schedule, which is the track paying $1,000 in your division's feature with the same program for sponsors. As long as your class continues to raise these sponsor bonus funds, your class will continue to get the $1000 to win special on the schedule. If your class does not collect at least $1,000 in sponsor money, then the track will revert back to a $500 to win special for the 2011 schedule, and if your division collects a minimum of $1000 in sponsor bonus money for that night, then your special event will be bumped back up to $1000 to win on the following year’s schedule.


So, the track is willing to raise the bar for your division, I’m willing to donate the time, and provide the framework for the promotion, now it's up to you to see how far you can take it. $2000, $3000, $5000???


We will also publish your sponsor links on the home page of the website during 'your' special week along with a 'thank you' link the following week. Not to mention, the multitude of posts and press releases that will be developed during the time frame of the promotion. Sponsor money becomes official when the track receives it or a PayPal invoice is paid by the sponsor. If you have a sponsor payment request, you can email me at dssm93@msn.com and I’ll provide you with the details; it’s a very easy process.


PERK: if sponsor funds for any Challenge night are received and announced at least a day before your scheduled Challenge night* you will receive:


$300 sponsor = 2 free pit passes ($50 value)


$500 = 4 free pit passes ($100 value)


$1000 = 10 free pit passes ($250 value)


$2000 = 20 free pit passes ($500 value) **


*no pit pass bonus will be given to $300+ sponsors that are announced on the day of the race itself.


**I DARE one of you to get a $2000 sponsor...heck...that could turn into a $5000 Challenge purse in a big hurry! Could you imagine getting $500+ for finishing 10th in a Bomber feature at Cowtown!


2010 Cowtown Challenge event dates:


APRIL 10 - Cowtown Limited Modified Challenge

JUNE 19 - Cowtown Winged 600 Challenge

JULY 24 - Cowtown Bomber Challenge


Rules note: All three of these events will be held with 100% weekly Cowtown rules, car rules will be enforced; no special exceptions for out of town teams.


THANK YOU for supporting Cowtown Speedway and we’re really excited about the continuation of this program, and collectively, this should create a lot of fun and excitement like as in 2009! Updates for each division will be posted at www.CowtownSpeedway.com when they become available.

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