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Looking for a sponsor? Tune in to Dirt Track Insider for ‘Sponsor Hunt

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May 9, 2007

Contact: K-MAC Sports, 512.297.8725


Looking for a sponsor? Tune in to Dirt Track Insider for ‘Sponsor Hunting’


(Leander, TX) – There aren’t too many local race car drivers who have more sponsorship than they need.


Douglas Rollo – a well-respected track announcer at Texas Motor Speedway – hopes to help drivers with their sponsor pursuits by starting a series of “Sponsor Hunting” reports this week on Dirt Track Insider (DTI), which airs Saturdays at Noon (Central) on K-MAC Sports (kmacsports.com).


Rollo will join DTI co-host Bill “Sarge” Masom for an informative look on how drivers – particularly dirt-track drivers – can get some valuable sponsorship. Because of the importance of the subject, Rollo will join DTI for the “Sponsor Hunting” segments over the next few weeks. Rollo will be using material from his successful sponsor hunting seminars, which has helped numerous race teams find sponsors to help offset their racing budgets.


Listeners can automatically interact – ask questions, make comments – with Rollo and Masom live through the “Chat Room” device on the K-MAC Sports web site (kmacsports.com) as soon as the show starts at Noon (Central time). They can also ask questions via the show’s e-mail address, racing@kmacsports.com.


Rollo has been a respected track announcer for many years and is currently one of the track announcers at Texas Motor Speedway's Dirt Track. He also owns and operates All American Motorsports, a company he uses to help promote racing at the grass roots level. Recently, Rollo started up a new web site, track-announcer.com, in an effort to give track announcers more of a voice beyond what they do behind a microphone at their local tracks.


Also…K-MAC Sports co-owner Chuck Licata announced Tuesday that DTI co-host Bill “Sarge” Masom has been promoted to Co-Executive Producer of DTI.


“Sarge has made a name for himself with his dedication to the dirt racing community and now he’s brought that same dedication, determination and enthusiasm to DTI and K-MAC Sports,” Licata said Tuesday afternoon. “There’s no question in our minds Sarge wants DTI to have a positive influence on the dirt track racing community, both in Texas and across the country. We’re proud to have him as a family member of K-MAC Sports.”


DTI airs live every Saturday at Noon (Central time) on kmacsports.com. Replays of the show are available for free on the web site starting on Monday night. K-MAC Sports broadcasts high school football and baseball, TSRS Late Models races and has partnered with Orangebloods.com for its UT postgame show broadcasts as well the NASCAR weekends at Texas Motor Speedway. K-MAC Sports is All K-MAC Sports broadcasts are available for replay on the site at various times and dates.


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