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DIRT lost $18.7 million in 2006


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Completly different topic.. but what seems to hurt Dirt.. is they have not improved on the Sponsorship/Advertising line.. as well as being behind in Merchandising.. they have also cut back on the sales and marketing spending.. Also by issueing Stock options its hurting their bottom line because of changes in GAP rules.


Net they have lost ROI on Sales and marketing.. while picking up a bunch of Overhead from new tracks..


OOOPPPS hope next years better.. many times requires 2-3 years to fix the hole you dig..



This analyst says sometimes.. you need to have a budget to survive.. and good friends...with deep pockets...


Anyone know any deep pockets>

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