Jump to content

SAS Plans to Step up its Marketing Efforts

Recommended Posts

For Immediate Release



Contacts: Debbie Williams, San Antonio Speedway Public Relations Director, (210) 685-0400

Nick Holt, USRA Media Director, (210) 690-8564

Rick Day, San Antonio Speedway General Manager, (210) 827-4524


San Antonio Speedway Plans to Step up its Marketing Efforts


San Antonio, TX (May 24, 2006) – The management of the United States Racing Association (USRA) has announced its plans to step up the marketing activities at San Antonio Speedway (SAS).


Arnold Guerrero has been named Vice President-Marketing and Sales for San Antonio Speedway. Guerrero earned his MBA in Marketing Management at the University of Texas at San Antonio and comes to San Antonio Speedway with nearly 15 years of sales and marketing experience. Guerrero will aggressively pursue SAS corporate and local sponsors to become a part of NASCAR racing at San Antonio Speedway.


Prior to accepting the marketing job at the speedway, Guerrero worked in a sales capacity at

Citibank for five years. Working in a marketing and promotions role for Hernandez Events, Inc, an event management company, and cruz/kravetz: IDEAS, a Los Angeles-based Hispanic advertising agency, has helped Arnold build the tools needed to design and implement an aggressive and strategic marketing plan for SAS.


Guerrero has been happily married for 13 years to his beautiful wife and best friend Mary. Arnold and Mary also have four children – one girl (age 10) and three boys (seven-year old twins and a five-year-old).


Erin Ehlinger-Curtis has also joined the sales team as a Marketing Specialist, and will focus her efforts on group ticket sales.


“For quite a while, we’ve been looking at several potential candidates to handle the marketing jobs at San Antonio Speedway. I feel confident that this new sales team will do well in marketing the speedway,” stated Terry Dickerson, President and CEO of the USRA Track Management Group. “Arnold has an extensive background in sales, and he’s not afraid to take the bull by the horns to get more companies involved at SAS. The timing couldn’t be better since most companies are already working on their 2007 advertising budgets. I know it will take some time to grow our marketing base, and I feel we have the right people in place to put SAS on the map. I hope the race teams will also feel the benefits in the long run.”


Guerrero is excited about becoming part of the San Antonio Speedway staff. "I’m extremely happy to become a part of San Antonio Speedway,” commented Guerrero. “The staff that Terry and Tammy Dickerson have put together at SAS has quickly become a part of my extended family and they’ve already made me feel very welcomed. I look forward to meeting the drivers and working with them to enhance their presence in the community. I also want to strengthen the support of racing among the local fans.”


Added Guerrero, “I think the San Antonio area and its surrounding communities are ready for a change of pace – no pun intended. It’s a pleasure to work with such a wonderful and energetic organization, and I intend to offer San Antonio families fun-filled, affordable family entertainment. At the same time, I plan to work hard to introduce new marketing opportunities for local businesses.”


After a few weeks off, San Antonio Speedway (SAS) is will resume its 2006 racing season on Saturday, June 3. SAS fans and drivers can plan on a full evening of fun and activities during the “Stock Cars & Guitars” and Truck Fest. The grandstand gates will open at 5:00 p.m., and fans may take the opportunity to view the Truck Fest contest entries prior to the start of races. Prizes will be awarded to the best-looking and ugliest trucks.


A full night of stock car racing will begin at 6:30 p.m. – featuring the fast and exciting USRA Modifieds and USRA Trucks, along with the NASCAR Late Model, Sportsman, Road Runner and Grand Stock classes. A highly entertaining “Boat Race” will complete the racing action.


A live concert by Woody Lee, who is an award winning country music songwriter and performer, is scheduled from 11:00 p.m. until 12:30 a.m.


San Antonio Speedway is the only NASCAR sanctioned short-track in the state of Texas. It is located 3.5 miles south of Loop 410 on State Highway 16 South towards Poteet, near the new Toyota facility.


Admission for the June 3 event is $15 for adults, $8 for seniors and Military (with ID) and $3 for children ages 7-12. Children six and under are admitted free.


For more information about San Antonio Speedway, call Rick Day at 210-827-4524 or call the SAS race hotline at 210-628-1499. The San Antonio Speedway website address is http://sanantoniospeedway.com. Information on USRA may be found at http://usraspeed.com. For more information on Woody Lee, visit his website http://woodylee.com.



Link to comment
Share on other sites


This topic is now archived and is closed to further replies.

  • Create New...