FWIW from a fan, promoters need to know how to promote. I believe with the size of Houston and the ease of access to HMP, the stands should be full. There are tons of free avenues of publicity. Some require some legwork and shaking hands instead of sending emails and facebooking. Tracks should arrange/coordinate with drivers for car shows before events early in the season. I know it is difficult to coordinate once the season is going but many drivers have backup cars that can be used for shows. For showing cars, give away some pit passes. Kids are key, if you can get the kids, the parents will come.
Second, today's society is about minimal time dedication, short attention spans. SAS, longhorn and others existed with around 4 classes. If people want to race, set the classes, ENFORCE the rules and they will come. Yes, it sucks for some who's class might be eliminated. However, the current fan is there to watch one or two classes, not 10 classes with 6 cars each. If you have 12-15 cars, you have good racing and you should run heat races. They are quick and they are exciting. FINISH THE SHOW BY 1030PM!!!! Again, it is not like it used to be, folks aren't going to stay to watch a race that doesn't start until midnight! If you want to make an impression, make sure they see the race!
A question for everyone, is two races a month enough? Are there enough cars to support a weekly series? Tire rules and other specialty rules are tough to enforce but do they work? Would there be more racers if there were more races? Would it be easier to find sponsorship if there were more races for both the drivers and the track?
Opinions?