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Interesting story: Promoting Very Successful Short Track


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Very good find indeed. I have actually started putting together a business plan. From this piece the ticketing and media pushes are huge. Social media takes care of itself when monitored correctly and adding content that a racer, fan or prospective fan wants to see.

To be done correctly this is a full time job here in Texas that ability is pretty rare. Best case when my good friend John Mandabach was operating Houston that is the best it has ever been. ALL of these topics were in place and more importantly mastered.

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Tom Curley's health has declined quite rapidly lately but I'd bet he'd be thrilled to spend an hour or so on the phone with you folks. He runs a very strict event, considered by many to be a total a-hole but has tremendous respect from all drivers. Having Ken Squire as business partner sure doesn't hurt. I owned a Late Model and ran Thunder Road and his ACT.

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All good stuff.

 

And the comment about Mr. Curley being very strict is right on the mark.

 

Everyone involved in racing has a point of view and some folks will do whatever they can to see to it that their particular point of view is adopted by the track. It's just the way it is, but the constant pressure from all those points of view is very wearing and it's all too easy to give in to that pressure. But when that happens, even the best made business plan is useless. It's like giving the keys to the jail to the inmates when that happens.

 

Mr. Curley may be unpopular, but his deal works well.

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I think the reason he has great respect is because he is so strict. His decisions are final. No exceptions. It's his sandbox... respect it, support it 100% or leave. No one disrespectfull driver is worth having an affiliation with his track, no matter who he is. Causes rapid erosion of everybody's respect for the organization, including the fans.

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I do. But as I mentioned earlier his health is poor (severe COPD) and obviously not getting better. This may be his last season running the track and the tour. Follow his lead. He and Ken think very long term. Owning the track (not leasing) allows them to plan years in advance. Tom is in his early 70's. Ken is in his early 80's. Both looking to retire.

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