engine32ladder Posted October 31, 2014 Report Share Posted October 31, 2014 What is a good base point dollar figure to shoot for if one is trying to land a main sponsor for a full season of racing. Hobby stock or factory stock at BGS, Bronco, etc. ? Just not real sure where to start. Too low and we go broke trying or too high and we never get anybody signed up. Any Iideas? Link to comment Share on other sites More sharing options...
NickHolt Posted October 31, 2014 Report Share Posted October 31, 2014 There is no such thing as a ball park figure. It all depends on who you are soliciting. Are you sending out proposals to lots of companies that you have no existing relationship with? The chances of snagging someone you have no existing relationship with are very small. If you decide to use that approach, you need to have a professionally-prepared proposal (or at least professional-looking) that does not inflate numbers, covers all the demographic bases and includes a realistic ROI statement. And unless you're running major televised events, the chance for any sort of ROI are small to nonexistent. Most "shotgun" proposals end up in the trash somewhere even if you follow up with a phone call. So, don't count on any results from this sort of approach unless you want to call your expenses for postage, printing, etc., "results." Are you approaching folks you already know and who already know you? Ask for what you think they will go for. Are you approaching businesses that market their products/services to the racing community? Chances are they have been approached a zillion times for money from racers. Unless you're a consistent winner and are already using their products, the best you can expect is a 10 or 20 percent discount on their products in return for promoting their products. Or maybe a free case of oil or a tire or two. However, if someone comes up out of the blue and wants to sponsor you, show him your expenses and ask him/her to cover all of it - or part of it - or at least a set of tires or a new engine or a set of shocks. Never turn down someone wanting to help. Even if you land a bigger, better sponsor later, you can always move that logo to a less prominent spot. Bottom line: You probably should sign up for one of those seminars on how to solicit sponsorships. There are several outfits that offer such training/seminars. Look them up on the web. Nick Link to comment Share on other sites More sharing options...
engine32ladder Posted October 31, 2014 Author Report Share Posted October 31, 2014 Thanks Nick. It is a friend of mine who owns a plumbing business. Just trying to work up something to show him what he'd be getting for his money and not scare him off with some ridiculous amount. Link to comment Share on other sites More sharing options...
uhcougs Posted November 1, 2014 Report Share Posted November 1, 2014 Is the race track you run at located in the same service area as his plumbing business service? Link to comment Share on other sites More sharing options...
engine32ladder Posted November 2, 2014 Author Report Share Posted November 2, 2014 Is the race track you run at located in the same service area as his plumbing business service? He services the Houston area as well as all the surrounding areas. We will run at BGS and maybe Gator and Bronco. Link to comment Share on other sites More sharing options...
CC57 Posted November 2, 2014 Report Share Posted November 2, 2014 He services the Houston area as well as all the surrounding areas. We will run at BGS and maybe Gator and Bronco. The audience at 2/3s of those tracks don't even have indoor plumbing.... Link to comment Share on other sites More sharing options...
NickHolt Posted November 2, 2014 Report Share Posted November 2, 2014 LOL at CC57. If it's Aramendia Plumbing, I think they have allocated most of their sponsorship money for the foreseeable future! If it's a small/mom-pop sort of business, I'd say $1,000 is tops unless you guys are great buddies. In that case, invite him/her to the races with you and get them involved. Maybe they would be willing to fund this or that as the needs arise. Nick Link to comment Share on other sites More sharing options...
top_shelf_12 Posted November 2, 2014 Report Share Posted November 2, 2014 Heard 1000 is a going rate for premier location like hood. Link to comment Share on other sites More sharing options...
HiTech Posted November 2, 2014 Report Share Posted November 2, 2014 as hard as it is to get sponsors /give me a 1000 and you can all four corners and the hood .lol..what helps is the ones we have help us get the season started .always a big help.....you would not think a sponsor covering your pit pass helps much .but over all season thats a lot .... Link to comment Share on other sites More sharing options...
top_shelf_12 Posted November 2, 2014 Report Share Posted November 2, 2014 Very true HiTech, just what I heard from a few others. Of course, it's not a guideline. Mine were mostly for services performed or parts provided. With just two races run, will probably leave alone for 2015, but I 2016 may be more forward with trying to get some money coming in for sponsors. I hate asking for money and understand the concerns raised here too so it's a tricky proposition for sure. Like Nick said too, I don't think any racer will turn down any help though. Link to comment Share on other sites More sharing options...
huff37 Posted November 2, 2014 Report Share Posted November 2, 2014 He services the Houston area as well as all the surrounding areas. We will run at BGS and maybe Gator and Bronco. The audience at 2/3s of those tracks don't even have indoor plumbing.... well that sounds like a wonderful opportunity for a plumbing co sponsor.They can bring us backwoods hillbillys into at least the 20th century Link to comment Share on other sites More sharing options...
CC57 Posted November 3, 2014 Report Share Posted November 3, 2014 Mr. Huff, it's all in good fun Heck, as a matter of fact, I plan on racing at 2 of the 3 tracks mentioned. Link to comment Share on other sites More sharing options...
engine32ladder Posted November 3, 2014 Author Report Share Posted November 3, 2014 All good info. Not Aramendia. Really good friend who after finding out we were going to race next season, expressed interest in putting his logo on the hood. Link to comment Share on other sites More sharing options...
NickHolt Posted November 3, 2014 Report Share Posted November 3, 2014 I'd invite him to the garage as you build the car, seek his input on things, get him involved. Sooner or later invite him to share expenses with you in return for that choice spot on the car for his ad... Nick Link to comment Share on other sites More sharing options...
HiTech Posted November 3, 2014 Report Share Posted November 3, 2014 I'd invite him to the garage as you build the car, seek his input on things, get him involved. Sooner or later invite him to share expenses with you in return for that choice spot on the car for his ad... Nick fishing aint no good if you dont have any bait not going to catch much ...... 32ladder you have the bait in the garage i suppose .hook em ..nick is right ....i take it you are a fireman .....if so work on your buddies from all stations get them involved ..being public as a fireman can be you may pick up some sponsors that way ...what does plumbing and firetrucks have in common .....they both deal with water sounds goofy but true . Link to comment Share on other sites More sharing options...
engine32ladder Posted November 4, 2014 Author Report Share Posted November 4, 2014 I'd invite him to the garage as you build the car, seek his input on things, get him involved. Sooner or later invite him to share expenses with you in return for that choice spot on the car for his ad... Nick fishing aint no good if you dont have any bait not going to catch much ...... 32ladder you have the bait in the garage i suppose .hook em ..nick is right ....i take it you are a fireman .....if so work on your buddies from all stations get them involved ..being public as a fireman can be you may pick up some sponsors that way ...what does plumbing and firetrucks have in common .....they both deal with water sounds goofy but true . Retired FD. I do have a lot of guys still in that line of work though and most of them do have some sort of side business. Link to comment Share on other sites More sharing options...
Bell90a Posted November 24, 2014 Report Share Posted November 24, 2014 Not sure Ronnie answers your $ question but there are some pretty good idea's in his "The Secret World of Racecar Sponsorship" book for sale on Speedway Motors website Link to comment Share on other sites More sharing options...
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